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Thai Dealer Adds Upscale Appeal to Used-Car Sales.

Bangkok Post (Bangkok, Thailand)

| October 02, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Sriwipa Siripunyawit

Oct. 2--The country's biggest second-hand automobile centre, Si-ri-us Plaza, is about to usher in a new era in a market that its promoters say has been overlooked.

The Lat Phrao complex was developed by a group of second-hand car dealers who see an untapped market opportunity for a stylish, one-stop sales centre combined with luxurious shopping and restaurant amenities.

"It's time to lift the image of the roadside, canvas-roofed used-car operator to create a more grand reputation in an air-conditioned shopping mall," said Jinthong Saenkongsuk, managing director of Si-ri-us Complex, the developer of the project.

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Source: HighBeam Research, Thai Dealer Adds Upscale Appeal to Used-Car Sales.

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