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Nov. 5--This week, we complete our five-part series on putting the consumer into the middle of the approach to Efficient Consumer Response, or ECR, drawing from Alan Mitchell's paper. So far, we have discussed the opportunities from taking this fresh approach; this week, we expand on the way forward.
The first internal combustion engine-driven car sputtered onto the roads in 1885. But as long as engines continued to be made like everything else -- on a one-off, craft basis -- the motor car remained a plaything of the rich. It wasn't until 1908, when Henry Ford came along with mass production that the new concept reached critical mass. Simply applying a new technology (internal combustion engine) to an old activity (transport) wasn't enough. We had to find a way of unleashing the full ...