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Thailand's Snack Market Grows with New Flavours.
Nov. 4--Potato chips and rice crackers are driving Thailand's overall snack market to double its growth rate this year to 10 percent to exceed 10 billion baht.
Extensive marketing activities and the introduction of new flavours are among key factors boosting consumption. But the growth rate of other snack categories such as fish, corn and squid has slowed, executives say.
Peter Gutierrez of Frito-Lay Thailand said adding new products like Lay's Siam Classic and Nori Seaweed lifted its market share to 25 percent as of August, compared with 18 percent at end-2002.
Frito Lay last month added a new crispy rice ...
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