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Marriott International Launches Hotel-Room-Rate Guarantee Program.
Byline: Jerry W. Jackson
Nov. 12--Trying to beat the Internet at its own game of discount pricing, a major hotel operator said Tuesday it is launching a room-rate guarantee.
Marriott International said the new program will ensure that consumers who book at one of its hotels, including Marriott, Fairfield Inn and other brands, can get the best rate whether the consumer found it online, at the hotel, through a travel agent or other source.
Marriott executives said it's the most comprehensive best-rate guarantee on the market, going beyond the typical lowest Web-rate guarantees.
The Look No Further Best Rate Guarantee begins Jan. 1. ...
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