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Prima Gold Raises Profile of Diamond Line with Thai Buyers.
Byline: Sujintana Hemtasilpa
Dec. 5--Prima Gold International Co is embarking on a comprehensive brand campaign to lift recognition among Thai customers, who are expected to spend 120 million baht on Prima Gold products in the last quarter of this year.
Deputy managing director Rungnapa Ngowngamratana said the company was quite satisfied with its 55 percent share of the country's premium gold accessory market. Consequently, it plans to put more marketing effort into the Prima Diamond brand it established six years ago.
She said the modern designs of Prima Diamond would attract young, high-income professionals.
Apart from Prima Gold, ...
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Source: HighBeam Research, Prima Gold Raises Profile of Diamond Line with Thai Buyers.