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Thailand Cinema Chain Operator to Issue Plus Cards to Build Loyalty.
Byline: Sujintana Hemtasilpa
Dec. 4--EGV Entertainment Plc, the country's second largest cinema chain operator, is capitalising on the coming Christmas and New Year festive season through the launch of Plus Cards, gift and electronic cash cards for services in its entertainment complexes.
Targeted customers of the Plus Cards, intended to be given as gifts or greeting cards, are those over 15 years of age, said EGV's executive vice-president for marketing, Sophat Sithisomwong.
He said the 20-million-baht card programme was to strengthen customer loyalty, the first of its kind in the industry.
Last year, the company launched the F-One ...
- Thailand Cinema Chain Operator to Issue Plus Cards to Build Loyalty.
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