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Online Search Site Google Reverses Stance, Will Verify Pharmacy Ads.

The Seattle Times (Seattle, WA)

| December 02, 2003 | COPYRIGHT 2007 The Seattle Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Monica Soto Ouchi

Dec. 2--In an apparent reversal, Google yesterday said it would hire a third-party company to verify online pharmacies before allowing them to advertise on its site.

Bellevue-based drugstore.com last month publicly challenged Google and other Internet search engines to accept paid advertisements only from online pharmacies verified by the National Association of Boards of Pharmacy (NABP).

Mountain View, Calif.-based Google, considered one of the most successful Internet companies, has not said what third-party company it plans to use, but its response yesterday differed starkly from one it gave a month ago.

In an…

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