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Welsh launch makes waves.(Media Insider)
Keri Jones managing director, Radio Carmarthenshire
On air since June 13, Radio Carmarthenshire has a TSA of 140,000 and is the first radio station to specifically serve the west Wales county of the same name. Its arrival has caused a great deal of interest in the area, not least among advertisers.
Managing director Keri Jones, who is also head of music and breakfast DJ, says advertising revenue is "significantly above projections and targets".
Radio Carmarthenshire is a sister station to the neighbouring county's dedicated ILR service Radio Pembrokeshire and is operated from the same building, although the two stations share no programmes. A third station from the stable--Scarlet FM--with a brief to serve the area's biggest town, Llanelli, is due to launch a more urban, "hot AC" service shortly.
"We don't really have any natural opposition in the area," says Jones. "Radio Two is closest in programming terms but ...
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