AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Do labels foster brand loyalty in customers?(The big question)
Warner Music is rebranding its East West and WEA London companies--as Atlantic and Warner Bros--but do label brands really mean anything to consumers?
Martin Bostock, Nelson Bostock Communications
"Consumers care about any brand that means something to them. Larger record companies like WEA and East West have such a diverse range of artists and musical output that brand values are diluted. Rebrandinq should aim to perform a corporate function. If larger labels want consumers to cave about their brands they should break up their products into Lightly focused imprint labels that concentrate on a certain genre and foster a passionate community of consumers and fans."
Warren Bramley, Four23.
"Yes. Between 1986 and 1988 people would buy Def Jam records just because they were Def Jam. Warp has the same consumer loyalty because people know the quality they are getting from anything that is put out by the label."
Ric Blaxill, 6Music
"The biggest relevance will be to artists, who are aware of bands that have signed to the same label. I remember Cast signing to Polydor because The Who had been on the label. I don't think it makes a difference to a consumer. If you hear a song you ...
- Def Jam Germany - Lyor Cohen, President, the Island Def Jam Music Group...
- Press release article from: Business Wire May 22, 2000 700+ words
...2000 Lyor Cohen, President, The Island Def Jam Music Group, announces that in the commitment to expanding Def Jam's presence around the world, there will be the first overseas opening of Def Jam Records in Germany. Def Jam Records (which...
- Def Jam Vendetta Takes Over a City Near You; In Support of the Top Selling...
- Press release article from: PR Newswire April 24, 2003 700+ words
...April 24 /PRNewswire/ -- On May 10, 2003, Def Jam Records is launching the Def Jam Vendetta Tour. The tour & game challenge...generated from the unprecedented sales of the Def Jam Vendetta video game. In it's first two weeks...
- Def Jam Mobile Launches BREW(R) Applications and Services for Operators Around...
- Press release article from: PR Newswire June 8, 2005 700+ words
AG Interactive and Def Jam Enterprises Introduce the Definitive Hip...of American Greetings Corporation , and Def Jam Enterprises, a subsidiary of Rush Communications Inc., today announced Def Jam Mobile, the premier platform for Hip Hop...
- DEF JAM: VENDETTA.(Product/Service Evaluation)
- Magazine article from: Official U.S. Playstation Magazine March 1, 2003 700+ words
...THE FIRST RULE OF VENDETTA You do not talk about Def Jam Well, at least, you initially don't talk about Def Jam. That's for two reasons. One: Gameplay comes first--ask anyone at Def Jam. Two: Def Jam's a dirty word for the game...
- Def Jam's New Tune; Hit maker L.A. Reid remakes the iconic hip-hop label.
- Magazine article from: Newsweek International Roberts, Johnnie L. August 30, 2004 700+ words
...L.A.) Reid, the new CEO of Island Def Jam music--he took over in February...critiquing music to be released soon on Def Jam, the hip-hop label. He's dancing...Simmons, the hip-hop icon who cofounded Def Jam but sold it years ago, worries the stylish...
- Def Jam FIGHT for NY Blazes onto Store Shelves from EA and Def Jam.
- Press release article from: Business Wire September 20, 2004 700+ words
...publisher, and urban music and lifestyle powerhouse Def Jam(R) have begun shipping Def Jam(R) FIGHT for NY(TM) to retailers nationwide...GameCube(TM) under the EA GAMES(TM) brand. Def Jam FIGHT for NY thrusts players onto the mean streets...
- Def Jam's New Tune; Stylish hit maker L. A. Reid wants to fashion a fresh...
- Magazine article from: Newsweek Roberts, Johnnie L. August 16, 2004 700+ words
...L.A.) Reid, the new CEO of Island Def Jam music--he took over in February...critiquing music to be released soon on Def Jam, the hip-hop label. He's dancing...Simmons, the hip-hop icon who cofounded Def Jam but sold it years ago, worries the stylish...
- Island Def Jam Music, Brilliant Digital Entertainment and Digital HipHop...
- Press release article from: Business Wire February 8, 2001 700+ words
...Luck As Part of Overall Deal With Island Def Jam Music Group Brilliant Digital Entertainment...music video (or "webeo"), by Island Def Jam Music Group artist, Ja Rule. The release...Brilliant Digital joint venture) and Island Def Jam Music Group, a division of Universal...
- EA Announces DEF JAM: ICON for PLAYSTATION 3 and Xbox 360.
- Press release article from: Business Wire October 18, 2006 700+ words
...SPORTS Fight Night Franchise, Partners With Def Jam Interactive to Redefine Hip-Hop, Music and...Arts (NASDAQ:ERTS), in partnership with Def Jam Interactive, announced today that DEF JAM: ICON[TM] will be released for the PLAYSTATION...
- The Island Def Jam Music Group Re-Signs Superstar LL Cool J;...
- Press release article from: PR Newswire July 9, 2003 700+ words
...an exclusive recording agreement with Def Jam Records, it was announced today by Russell...Rush Communications/ Co-Founder of Def Jam Records, Lyor Cohen, Chairman & CEO of The Island Def Jam Music Group, Kevin Liles, President...