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Give the people what they want, and they will buy it.(Viewpoint)

Music Week

| July 03, 2004 | Grainger, Russ | COPYRIGHT 2004 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

If the media hype is to be believed, we might as well pack up at Music Zone. The sad thing is the way people have been suckered into believing this download propaganda. I can understand the public being influenced by it, but record companies and music retailers should know better.

Record companies are too busy jumping on the download bandwagon to defend traditional music retailing but this is no surprise. I remember when the outcry about the "50p" CD was met with deafening silence by UK companies, while retailers became scapegoats. Then there was the internet, the "saviour" of the music industry. They couldn't wail to get behind that bandwagon and they're still pushing it uphill.

Now their saviour will be downloading, not least because the official line says illegal downloaders are decimating the industry. No they're not. The foundations for poor CD sales were laid more than 10 years ago when most UK companies invested in "cheap" electronic dance music, underinvesting in traditional bands.

As a result, there is a ...

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