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The 411.(Snapshot)
Four-piece girl group The 411 are preparing to follow their debut sales and airplay hit On My Knees with a track that is already receiving widespread exposure as the soundbed to a high-profile TV advertising campaign.
Although it is not issued to radio until July 12 and not released commercially until August 23, a loop from the group's second single, Dumb, is currently being used in the advert for Lux, featuring Sarah Jessica Parker. "The TV campaign is Europe-wide, which is a brilliant way of generating recognition for this single ahead of its full promotion," says Sony Music VP A&R Nick Raphael, who handles A&R for the group along with the likes of fellow UK-signed acts Lemar, Big Brovaz and Charlotte Church.
The 411 are ...
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