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THE BEAT GOES ON; Cadillac's metamorphosis continues with STS.
Byline: Roger Hart
Executives at the launch of the Cadillac STS talked a lot about "renaissance.'' The company is changing, certainly, although at times it seems more like a crusade than a renaissance. In reinventing itself, Cadillac is walking a razor's edge, bringing out products to attract new customers (younger, hipper) while trying to build in enough "Cadillacness'' that loyalists (older, unhipper) still want the new models. A tough task, to be sure.
Through extensive marketing and the classic rock tunes of Led Zeppelin used in its advertising, Cadillac is trying to change people's perceptions. But the guy in charge of building the cars knows slick ...
- New Cadillac STS to continue reshaping of brand.(Knight Ridder Newspapers)
- Newspaper article from: Knight Ridder/Tribune News Service Parker, Jocelyn January 14, 2004 700+ words
...means much more: The STS might be the strongest evidence that Cadillac is making a comeback...models such as the STS, Cadillac would like to return...But to do that, Cadillac's vehicles, including the STS, must start making...
- Picture-Perfect STS // Cadillac Seville Touring Sedan: Stylish, Powerful
- Newspaper article from: Chicago Sun-Times Dan Jedlicka February 19, 1996 700+ words
Cadillac's Seville Touring Sedan (STS) is like the center of...uncluttered styling of the STS matches the styling of...47,495, the posh STS is hardly inexpensive...equipment, including Cadillac's exclusive new Rainsense...
- 2005 STS brings Cadillac back to familiar neighborhood.
- Newspaper article from: Orlando Sentinel (Orlando, FL) October 29, 2004 700+ words
...Hmm. I like the STS, certainly a lot...give it the "best Cadillac I've ever driven...exactly the neighborhood Cadillac wants to live in now. Does the STS belong there? More...202-383-6099): Cadillac STS For information on...
- 2005 STS brings Cadillac back to familiar neighborhood.(The Orlando Sentinel)
- Newspaper article from: Knight Ridder/Tribune News Service Smith, Steven Cole October 30, 2004 700+ words
...Hmm. I like the STS, certainly a lot...give it the "best Cadillac I've ever driven...exactly the neighborhood Cadillac wants to live in now. Does the STS belong there? More...202-383-6099): Cadillac STS For information on...
- Cadillac STS gets a softer look.(News)(Brief Article)
- Magazine article from: Automotive News Crain, K.C. April 12, 2004 700+ words
...Crain Designers of the 2005 Cadillac STS started with the CTS' angular...Spenchian, marketing director for Cadillac. The new STS will be based on General Motors...campaign. CAPTION(S): The STS is Cadillac's "image anchor'' to fight...
- Cadillac seeks right mix with STS; Automaker, Bass Pro Shops sign 3-year...
- Magazine article from: Automotive News Kranz, Rick April 19, 2004 700+ words
Byline: Rick Kranz The 2005 Cadillac STS, left, goes on sale this fall...show. The rear-wheel-drive STS is Cadillac's new premium sedan, which...290. CAPTION(S): The 2005 Cadillac STS, left, goes on sale this fall...
- FIRST LOOK: 2005 CADILLAC STS.(News)(Cadillac Seville)(Brief Article)
- Magazine article from: AutoWeek January 26, 2004 700+ words
...the latest seismic shift at Cadillac: the 2005 STS, the replacement for the flagship...halo'' car, get it?). STS makes its debut at the New York...hit the market by midsummer. STS is a huge car for Cadillac because it represents a return...
- * STS adopts Cadillac's new look.(News)(Brief Article)
- Magazine article from: Automotive News January 19, 2004 700+ words
The 2005 Cadillac STS continues the brand's edgy design but with softer lines than the CTS...with two engines, a 3.6-liter V-6 and a 4.6-liter V-8. The STS will be built on the CTS's Sigma platform at the Lansing Grand River...
Source: HighBeam Research, THE BEAT GOES ON; Cadillac's metamorphosis continues with STS.