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IT'S A FACT OF entrepreneurial life: As far as bankers are concerned, when it comes to loan applications, they have to sort through an awful lot of junk before they find the few loans that fit the needs and policies of their bank.
How can you avoid the junk heap? By distinguishing yourself with good answers to the seven key questions that bankers always ask. These questions apply if this is your first or your fiftieth loan. Even if they're not asked directly, these questions are always on your banker's mind. If you don't have satisfactory answers, you won't get your loan. It's as simple as that.
Most small-business borrowers don't have good answers. Loan officers are used to this. In your first meeting with them, you probably won't even get their full attention. They'll be looking for any obvious reason to refuse the loan, and if they find one, they'll turn you down. If there is no immediate reason to deny the loan, the officer will be vaguely encouraging. The banker then will give you a checklist of information needed to analyze the request.
If you are prepared right from the start, however, you will immediately send a signal that you are quite different from most small-business borrowers, that you will make the officer's life a little easier and the loan application less troublesome. Here are the seven questions:
1 How much
money do you
want?
I have actually had business borrowers answer this question with another question, "How much will you lend me?" These folks rarely get to the second interview.
Bankers give this question a lot of attention. Answer it with as exact a dollar amount as you can. Some people advise asking for a higher amount than you need, so that when the banker trims your loan request, you will still get enough. Others say that it's safer to ask for less and then stretch it out if necessary.
Both of these strategies will probably work against you. If you borrow less than you need, you have probably borrowed just enough to get you in trouble. Then you are in the tough spot of having to go back to the bank for more. You've hurt your credibility by…