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Aegis Media brings digital outfits under one umbrella brand.(Brief Article)
Aegis Media is integrating all of its digital businesses under the umbrella brand Isobar.
The company currently operates its digital services from 25 offices in 19 countries, although many of these have operated under different names because they have been acquired organically.
The creation of the Isobar brand is designed to provide a clearer, more integrated model for clients and enable Aegis to increase its leverage.
Given that the bulk of Aegis Media's interactive business is called Carat Interactive, it also eliminates potential confusion …
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- Media Perspective: Aegis Must Make Its Moves Quickly to Fill the Leadership Void
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Magazine article from: Campaign
July 6, 2012
700+ words
