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Sun Sets Big Goals For Java Upgrade; Brand-Awareness Plan; Troubled server maker wants its Java software in all manner of devices.(INTERNET & TECHNOLOGY)

Investor's Business Daily

| July 02, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: KEN SPENCER BROWN

Sun Microsystems plans to put more jolt into Java.

The ailing server maker isn't the highflier it once was, but it hopes to convince a range of industries that its Java software platform -- the glue that ties most business systems together -- has never been stronger.

It hopes to broaden Java's appeal with an overhaul that gives the platform more power and speed. The effort also includes a new programming tool designed to bring Java programming to the masses.

And Sun plans a brand-awareness effort similar to the "Intel Inside" campaign that helped make the chipmaker a household name.

The goal: make Java a must-have feature for cell phones, auto electronics and other gadgetry.

"This is not a Sun vision anymore," said Sun's chief operating officer, Jonathan Schwartz, at the firm's annual JavaOne developer conference this week in San Francisco. "It's a global vision."

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