AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: KEN SPENCER BROWN
Sun Microsystems plans to put more jolt into Java.
The ailing server maker isn't the highflier it once was, but it hopes to convince a range of industries that its Java software platform -- the glue that ties most business systems together -- has never been stronger.
It hopes to broaden Java's appeal with an overhaul that gives the platform more power and speed. The effort also includes a new programming tool designed to bring Java programming to the masses.
And Sun plans a brand-awareness effort similar to the "Intel Inside" campaign that helped make the chipmaker a household name.
The goal: make Java a must-have feature for cell phones, auto electronics and other gadgetry.
"This is not a Sun vision anymore," said Sun's chief operating officer, Jonathan Schwartz, at the firm's annual JavaOne developer conference this week in San Francisco. "It's a global vision."