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If you weren't bowled over by who won what at Cannes this year, fear not. We've sifted through our low-on-funds memory banks to ponder those more deserving would-be winners who went unnoticed by the judges ...
The Grand Prix in the all-those-foreigners-look-the-same category goes to the Cannes Festival chief executive, Roger Hatchuel, for saying Piyush Pandey, the Indian jury president, was from Pakistan.
The Grand Prix for cringeworthiness goes to McDonald's for bringing on Ronald McDonald at the end of a press conference for a 'comedy' double-act with Leo Burnett's John Montgomery.
The Grand Prix for gushiness goes to MediaCom's Alexander Schmidt-Vogel. 'During the judging session, it felt like I was falling in love,' he said of the Media Lions Grand Prix winner.
The Grand Prix for tardiness goes to O&M for showing up an hour-and-a-half late for its dinner with Campaign. Rather suspiciously, the football was on at the time.
The Grand Prix for the skimpiest swimsuit goes to TBWA\London's Jonathan Mildenhall.
The Grand Prix for lavishness goes to TBWA's Paul Bainsfair for hiring the good ship ...