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Adland's Entrepreneurs.
Agencies' staff don't just limit their skills to clients' brands - some have applied them to their own, Emma Barns writes.
Advertising is an industry full of natural entrepreneurs, so it comes as no surprise that the business is rife with inventors whose branding skills simply refuse to be confined to their clients' business.
After all, if you spend all day on clients' marketing, new product development and communications budgets, inhaling creative ideas and predicting consumer behaviour, you might spot a market gap you could fill with a brand of your own.
And once you've spotted your opportunity, your day job will probably enable you to ...
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