World: My Portfolio - Jeff Darling.

There's a dream-like quality to the ads directed by Jeff Darling.

In 'trout', an ad for Sony, the Sydneysider, who's signed to @radical.media, brought a mystical twist to a familiar theme. An angler baits trout with crisp mayfly footage that he's shot with a Camcorder, displayed on a Sony TV screen. Observing his strategy is an enigmatic Gandalf-like figure on the riverbank. What does this man represent? 'I wanted to have a witness to this phenomenon,' Darling explains. 'I wanted something that could be implied and he had a slightly strange power, an other-worldly quality that helps to disarm.'

Other-worldly qualities abound in 'golfinia', a surreal spot for the Australian Ladies Masters. A supine man holds the tee between his clenched teeth and gibbers while a fiery Amazon lines up to tee off. Among the spectators, a priest starts babbling. Both sound and vision are slightly blurred and shaky. At the end, in a nod to David Lynch's Blue Velvet, we see a severed nose nestling in the grass: teeing off must have been pretty ferocious. The spot - complete with nose - went out on national TV, although it was tempered by a line of copy revealing that the nose was made from rubber. Darling describes the tone of the ad as the 'kinky edge of fantasy'.

Darling provides a fresh take on car ads in a spot for Subaru. The ...