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Artic Vodka - Amando Testa Italy
Meet Mr Ice, a superhero with a taste for Artic Vodka and Italian women. He is the star of the latest campaign by Armando Testa, Milan for Illva Saronno's vodka brand. His weaknesses combine to get the better of him when, dressed in his finest satin costume, he attracts the attention of a Latin lovely who brazenly approaches him and whispers something equally brazen in his ear. It's enough to make him leave his drink and, unfortunately, his arms, which have frozen to the glass he's been drinking from.
Client: Illva Saronno Agency: Armando Testa, Milan Creative director: German Silva Art director: Haitz Mendibil Writers: German Silva, Ekhi Mendibil, Pietro Verri Director: Ricardo Albinana Production company: Albinana Films, Madrid
Austrian car dealers have got the Kia Picanto on special offer, but there's a catch: only women buyers qualify for the reduction. Cue a spot from the Vienna-based agency Demner, Merlicek & Bergmann that wilfully ignores received medical wisdom in gender-reassignment surgery and goes for the funny bone. Austrian men, it seems, will do anything for a 500-euro price-cut on a car, including going under the knife and signing up for a boob job.
Client: Kia Austria Agency: Demner, Merlicek & Bergmann, Vienna Art director: Alexandra Fuggersberger Writer: Alistair Thompson Director: Ulrik ...