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| July 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Artic Vodka - Amando Testa Italy

Meet Mr Ice, a superhero with a taste for Artic Vodka and Italian women. He is the star of the latest campaign by Armando Testa, Milan for Illva Saronno's vodka brand. His weaknesses combine to get the better of him when, dressed in his finest satin costume, he attracts the attention of a Latin lovely who brazenly approaches him and whispers something equally brazen in his ear. It's enough to make him leave his drink and, unfortunately, his arms, which have frozen to the glass he's been drinking from.

 
Client: Illva Saronno 
Agency: Armando Testa, Milan 
Creative director: German Silva 
Art director: Haitz Mendibil 
Writers: German Silva, Ekhi Mendibil, Pietro Verri 
Director: Ricardo Albinana 
Production company: Albinana Films, Madrid 

Austrian car dealers have got the Kia Picanto on special offer, but there's a catch: only women buyers qualify for the reduction. Cue a spot from the Vienna-based agency Demner, Merlicek & Bergmann that wilfully ignores received medical wisdom in gender-reassignment surgery and goes for the funny bone. Austrian men, it seems, will do anything for a 500-euro price-cut on a car, including going under the knife and signing up for a boob job.

 
Client: Kia Austria 
Agency: Demner, Merlicek & Bergmann, Vienna 
Art director: Alexandra Fuggersberger 
Writer: Alistair Thompson 
Director: Ulrik ...

    
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