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World: Media Analysis - It can take a while to find a place for dollars 7 billion-worth of media.

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| July 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Whether it's the onset of summer or an increasingly complex and protracted review process, accounts waiting for a winner are stacking up like 747s over Heathrow. This month's table boasts only four account wins worth dollars 50 million or more, while almost dollars 7 billion of business is still circling, looking for a home.

Last month, Zurich Financial followed the HSBC lead, appointing the Publicis network to handle all its marketing and communications work. In a rare secret pitch in Zurich, led by Rick Bendel, the chief operating officer, Publicis beat off undisclosed competition and managed to wrestle around dollars 150 million of business from a string of creative and media shops.

This is not to say that there is no movement in accounts under review.

Subaru of America has announced a first cut of 11 agencies for its global creative business, worth dollars 150 million, and three names have emerged in the play-off for Heinz's European media buying and planning business, worth around dollars 70 million. With Starcom Mediavest pulling out of the running, OMD, Mediaedge:cia and Vizeum are set to battle it out alone in a pitch whose result is expected some time this month.

Such dates are rarely to be taken as read, though. A decision on SC Johnson & Son was expected back in May, and still hasn't been made. Ditto the Pfizer Viagra account. And with Unilever delaying a decision on its dollars 1.2 billion pan-European media buying business until December, it's going to be a long wait until the dollars 7 billion prize is finally handed out.

 
ACCOUNTS UNDER REVIEW 
CLIENT: Procter & Gamble 
TASK: Media planning, North America 
BUDGET: dollars 2.5bn 
SHORTLIST: MediaCom, Starcom Mediavest 
INCUMBENT: MediaCom, Starcom Mediavest 
DECISION: July 
CONSULTANT: None 
 
CLIENT: Nestle 
TASK: Media planning and buying, global 
BUDGET: dollars 1.5bn 
SHORTLIST: IPG, WPP, Publicis 
INCUMBENT: Various, including MindShare, OMD, Universal McCann 
DECISION: July 
CONSULTANT: n/s 
 
CLIENT: Unilever 
TASK: Media buying, Europe 
BUDGET: dollars 1.2bn 
SHORTLIST: Initiative, MindShare, Carat, OMD 
INCUMBENT: Initiative, MindShare 
DECISION: December 
CONSULTANT: n/s 
 
CLIENT: Samsung 
TASK: Creative, global 
BUDGET: dollars 400m 
SHORTLIST: WPP, Publicis Groupe 
INCUMBENT: Foote Cone & Belding (IPG) 
DECISION: June 
CONSULTANT: None 
 
CLIENT: SC Johnson 
TASK: ...
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