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World: Analysis - No negatives, but no surprises in Press and Outdoor.(Cannes)(Brief Article)
Mikkel Jangaard, the creative director of Grey Copenhagen, reveals press and outdoor trends.
Before going on this, my tenth visit to Cannes, I asked myself why it is I keep coming back here. The answer, I guess, is pretty unoriginal.
Like everyone else, I am looking for something: something that will blow my mind. I search for the rare miracles that in the past have sent me back to Copenhagen a changed man.
And I would have gone again, searching on my own, if I hadn't been invited to join this year's jury for the Press and Outdoor category.
So I went. I looked and I judged all week long, going through 9,900 pieces of work. All in all, a very different trip to Cannes. No beaches; no drinks; no bars - our fights were constrained to the corridors.
I am happy to report that there are no surprises this year. The shortlist for print was excellent, the best work in the world. If anything negative can be said about it, it is that there weren't really any surprises in it at ...
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