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Barclays continues its fluent in finance ads with new faces.(Donald Sutherland, Gary Oldman)(Brief Article)

Campaign

| July 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Barclays is launching its latest 'fluent in finance' spots, starring the actors Donald Sutherland and Gary Oldman.

The pair replace Samuel L Jackson in the series that focuses on Barclays' financial expertise.

The campaign by Bartle Bogle Hegarty tells the story of a wise man, played by Sutherland, who grows and nurtures money trees.

He tries to convince a cynical man, played by Oldman, that young saplings can grow into vast forests of money trees as a result of being cared for by the right people, tools and advice.

The second spot, 'helping hand', dramatises Barclays' specialist knowledge of business banking by showing that different species of money need expert help to ensure they grow.

Finally, in 'tools', Sutherland explains to Oldman the need for the right ...

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