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Paramount launches campaign for US sitcom Two and a Half Men.(Brief Article)
Farm Communications has created a campaign for the launch of the US comedy series Two and a Half Men on the Paramount Comedy Channel.
The show is aimed at an up-market, 25- to 44-year-old male and female audience. It features the actor Charlie Sheen playing a rich bachelor who has to cope with a child for the first time when his nephew comes to stay.
The ads, which run for a month from 2 July, aim to drive viewers to the channel and to make the show an appointment to view. Two 30-second TV ads will run on national terrestrial and satellite channels while radio spots ...
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