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Kia Motors appeals to thinking people.(Brief Article)
Mustoes is launching a pounds 15 million campaign for Kia Motors on 1 July positioning the marque as a car for the thinking person.
The first ads to air support Kia's new small car, the Picanto, and, using the first in a series of computer-animated characters, are targeted at young women looking for a fun, 'girlie' car.
A TV spot will air nationally on satellite and terrestrial channels backed by 48- and 96-sheet posters as well as national press and magazine executions, in titles including Cosmopolitan.
The TV spot features a girl driving a small car accompanied by a voiceover asking: 'Do you spend pounds 6,000 on a small car with three doors when for pounds 500 less you could have a ...
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