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JWT continues with obsessive theme for Crunchy Nut activity.(Brief Article)

Campaign

| July 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Kellogg's Crunchy Nut Cornflakes appear in a range of unexpected places, in a new series of press ads created by J. Walter Thompson.

The five versions develop the 'obviously another Crunchy Nut' campaign by showing how far people will go to eat the cereal.

Each ad is of a familiar food that has been adapted in some way to include Crunchy Nut Cornflakes.

In 'cocktail' the drink in a cocktail glass is replaced with milk and, instead of an olive, the drink is accompanied by a Crunchy Nut Cornflake.

Similarly, in 'lollipop' the usual ...

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