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Burnett creates fresh drink-drive campaign.(Brief Article)
Leo Burnett has created a pounds 1.5 million campaign for the Department of Transport to tackle drink-driving.
A 30-second TV ad, 'crash', will run on national, terrestrial channels in the summer and in the run-up to Christmas, to coincide with heavy drinking seasons. It primarily looks to target the new generation of young men who the DoT has identified as becoming complacent about drink-driving.
The idea is to convey that drink-driving is not necessarily drunk-driving and that one or two pints still reduces reaction times and increases the likelihood of having an accident.
The ad opens with a group of men in a bar. The driver in the group grudgingly takes a second pint from his friend who assures him that two drinks are safe. They spot an attractive woman who starts walking towards them but ...
- Fresh drink of water.(Brief article)
- Magazine article from: Waste & Recycling News January 5, 2009 700+ words
The proof will be in the pudding, but the partnership between the American Beverage Association and the Climate Group has a good deal of promise to significantly improve the environmental impact of one of our most high-profile products, beverage containers. The partnership, called Recycled
- Kennedy rejects fresh drink claims in pledge to start New Year 'afresh.(News)
- Newspaper article from: Daily Post (Liverpool, England) December 19, 2005 700+ words
CHARLES KENNEDY vowed today to "start afresh" in the New Year, after admitting he had been told to "reflect" on his position by senior colleagues. The Liberal Democrat leader called for an end to behind-the-scenes sniping against him after a week in which his style came under severe criticism. He
- Taste a fresh drink.(Cosmo Weekend: What To Do)(Recipe)(Brief article)
- Magazine article from: Cosmopolitan Heitman, Bethany April 1, 2008 700+ words
[ILLUSTRATION OMITTED] Sipping on orange juice in the a.m.? That's a little predictable. Sunday morning, wake up and make your morning beverage more interesting by indulging in this tasty recipe from Cookshop in New York City. Muddle five mint leaves in the bottom of a glass, then add 4 oz. of
- Pears Make a Splash as Fresh Drink Trend for 2007.
- Press release article from: PR Newswire November 15, 2006 700+ words
PORTLAND, Ore., Nov. 15 /PRNewswire/ -- If the newest flavor recently unveiled by ABSOLUT(R) VODKA is any indication of what's new on the cocktail scene, then the pears have it. Also embracing this flavor trend are top chefs and mixologists who are increasingly experimenting with fresh pears and
- National Family Business of the Year Award Winners Announced By MassMutual...
- Press release article from: PR Newswire October 26, 2004 700+ words
...winners of the 2004 MassMutual National Family Business of the Year Awards, which honor 13...MassMutual) developed the National Family Business of the Year Award program in 1994...success. An independent panel of family business experts assembled by the Family Firm...
- Family business in crisis: diffusing the impact of divorce; Setting up the...
- Magazine article from: Jewelers Circular Keystone Shuster, William George November 1, 2005 700+ words
...much of a crisis for the family business as it is for the family...significant problem for a family business and its continuance," says...director of the Center for Family Business at the University of New...
- Defining the Family Business by Behavior.
- Magazine article from: Entrepreneurship: Theory and Practice Chua, Jess H. Chrisman, James J. Sharma, Pramodita June 22, 1999 700+ words
...editorial note in the first issue of Family Business Review, Lansberg, Perrow, and Rogolsky (1988) asked: what is a family business? The question continues to be asked because definitions of family business abound in the literature (Desman...
- The Institute for Family Business at Baylor University. (Symposium: Family...
- Magazine article from: Review of Business Upton, Nancy Bowman June 22, 1991 700+ words
The Institute for Family Business at Baylor University Family businesses are the...service industry has developed; that of serving the family business. Interest in the family business has skyrocketed as evidenced by the creation of...
