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Hyundai bids for growth in VCCP ads.(Brief Article)
Vallance Carruthers Coleman Priest is unveiling its debut work for the car manufacturer Hyundai.
The agency won the pounds 12 million account, previously held by Leagas Delaney, in February after beating Abbott Mead Vickers BBDO in a head-to-head shoot-out.
The new campaign uses a bold approach aimed at accelerating the brand's growth, while encouraging consumers to change their perception of the Hyundai brand.
Breaking this week, the poster, press and radio campaign introduces the endline: 'A car first. A badge second.'
In one of the executions, entitled 'man', an image of the Santa Fe model is accompanied by the headline: 'There's nothing more attractive than an intelligent man.'
Another version pictures the Getz, and states: 'If no- one ever buys one, why have we got the biggest factory in the world?'
The ads were ...
- Leagas Delaney hit by loss of Hyundai's pounds 12m creative brief.
- Magazine article from: Campaign February 6, 2004 700+ words
Leagas Delaney has been dealt...pounds 12 million Hyundai account. Now Abbott...relationship between Leagas Delaney and its biggest...successful pitch. Hyundai is the largest...October 2003. Leagas Delaney declined to comment...
- Hyundai reviews 12m [pounds sterling] business.(Agencies)(Leagas Delaney Group...
- Magazine article from: Marketing Week Stones, John November 27, 2003 700+ words
...Korean car marque Hyundai is reviewing its...business held by Leagas Delaney. The review will...the business. Leagas Delaney has held the account...brand in the UK. Hyundai's five-year...campaign (reared by Leagas Delaney last year (MW...2002). In July, Hyundai ...
- Leagas on alert as Hyundai talks to rivals.(Leagas Delaney)(Brief Article)
- Magazine article from: Campaign November 28, 2003 700+ words
Leagas Delaney has been dealt a severe blow with news that Hyundai is talking to rival agencies...line advertising account. Leagas Delaney has handled the South Korean...review will be overseen by Hyundai's marketing director...
- ADWATCH: Hyundai's 'sticking with you' ad highlights peace of mind.(Hyundai...
- Magazine article from: Marketing September 12, 2002 700+ words
...Jules Grant reports. Hyundai is trying to raise...week, was created by Leagas Delaney. It shows a series...managing director of Hyundai Car (UK) has forecast...drive and the coupe. Leagas Delaney has held the ad account...of pop band Bros. Hyundai, a surprise partner...
- Envoy acquires one of the world's top creative advertising agencies, Leagas...
- Press release article from: PR Newswire November 6, 2000 700+ words
...USA) and Wal-Mart. About Leagas Delaney Leagas Delaney was established in London in...the purchase of AMV by BBDO, Leagas Delaney management bought out the company...Patek Philippe, Harrods and Hyundai in London, CNET.com, Red...
- ENVOY ACQUIRES ONE OF THE WORLD'S TOP CREATIVE ADVERTISING AGENCIES, LEAGAS...
- Press release article from: PR Newswire November 6, 2000 700+ words
...USA) and Wal-Mart. About Leagas Delaney Leagas Delaney was established in London in...the purchase of AMV by BBDO, Leagas Delaney management bought out the company...Patek Philippe, Harrods and Hyundai in London, CNET.com, Red...
- Leagas Delaney takes new identity.
- Magazine article from: Campaign January 9, 2004 700+ words
...main trading companies from Leagas Delaney Group and Leagas Delaney London to TM Limited and TM...course. A new company called Leagas Delaney - London Limited, set up...weight. It is repitching for Hyundai. In France, the agency has...
- Harrods shuns Leagas Delaney for Euro and O&M.(Euro RSCG, Ogilvy and...
- Magazine article from: Campaign December 12, 2003 700+ words
...of the business. The news that Leagas Delaney has lost the business after 16...biggest-spending UK client, Hyundai, announced a review of its above...Anne-Marie Verdin, had given Leagas Delaney the first crack at the sale brief...
- Dave Beverley quits Leagas Delaney for job with Leo Burnett.(Brief Article)
- Magazine article from: Campaign October 22, 2004 700+ words
...creative director from Leagas Delaney. Reporting to Jim...the past 11 years at Leagas Delaney, where he was made...Barclays, Porsche, Hyundai, The Guardian and...easy decision to leave Leagas Delaney after 11 great years...
- Abbott Mead sells Leagas Delaney to management in 4 million pounds sterling...
- Magazine article from: Campaign Green, Harriet March 27, 1998 700+ words
...has sold its second-string agency, Leagas Delaney, for 4 million [pounds sterling...taken a year to complete, comprises Leagas Delaney in the UK -- which Abbott Mead wholly...AMV's 30 per cent shareholding in Leagas Delaney's San Francisco operation. Haines...