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Start-rite campaign pushes importance of well-fitting shoes.(Brief Article)
Mustoes has created a press and poster campaign for the children's shoe company Start-rite to encourage parents to buy their children properly fitting school shoes.
National 48- and six-sheet posters will launch on 15 July, with a press campaign in women's glossy magazines targeting mothers, encouraging them to pay as much attention to their children's feet as they do to their eyes and teeth.
The above-the-line advertising will be supported by a direct mail campaign, as well as local press and poster spots, designed to promote a series of Start-rite roadshows that will take place at shopping centres around the country. These will run between 19 and 30 August to coincide with the back-to-school rush.
The main campaign ...
- PHD Compass. (Digests).(opens Manchester office; hires Steve Blakeman)(Brief...
- Magazine article from: Marketing Week January 16, 2003 700+ words
PHD Compass, the PHD-owned media specialist, has opened a central Manchester office and hired Steve Blakeman to run it. Blakeman was formerly managing partner at Initiative Media, where he was European director of strategy for Unilever.
- IN BRIEF: PHD Compass awarded account for Butlins.(Brief Article)
- Magazine article from: Marketing Week August 4, 2005 700+ words
PHD Compass has been awarded the #3.5m planning and buying account for Butlins. The incumbent on the account, Mediaedge:CIA, did not repitch. PHD will work with creative agency Mustoes and direct marketing agency CMW. Copyright: Centaur Communications Ltd. and licensors
- Amstrad launch GBP2 million advertising campaign for E3 videophone.
- Press release article from: M2 Presswire October 28, 2004 700+ words
...as key national magazines. The campaign will be booked by PHD Compass. Adverts will appear from 1st December. Launched last month...the run-up to the crucial Christmas period, media buyers PHD Compass have employed a media buying strategy that will ensure that...
- Quantum hires md to head UK arm.
- Magazine article from: Marketing Week January 25, 2001 700+ words
Quantum New Media Services has hired Mark Girling, managing director of New PHD Compass, to head its UK operations. Girling, who has worked at New PHD Compass since its launch in 1996, will join Quantum as managing director in the next...
- Midland marketeers walk off with clutch of top industry prizes.(ROP)
- Newspaper article from: The Birmingham Post (England) February 10, 2003 700+ words
...induction CD-Rom for Land Rover; and Fuse Digital winning Gold with its risque Private Dancer website for drinks brand WKD. PHD Compass, the Midlands' biggest media independent, boosted the region's new media reputation with its work for the online train...
- Love.(Digests)(epinx.com, Love Advertising Inc. contracts)(Brief Article)
- Magazine article from: Marketing Week April 1, 2004 700+ words
Love, the Manchester-based agency, has been appointed to develop a 1.5m [pounds sterling] press, outdoor and online advertising campaign for new online electronics retailer epinx.com. PHD Compass will handle media planning and buying.
- #4m furniture brand win for Doner Cardwell.(Hammonds Furniture Ltd., Doner...
- Magazine article from: Marketing Week January 4, 2007 700+ words
...and press work. A Hammonds spokeswoman says the appointment will not affect other roster agencies, such as media agency PHD Compass. CheethamBellJWT was appointed in December 2004 with a brief to target women, after pitching against Claydon Heeley Jones...
- POST PEOPLE : PACE CHINESE LUNCH.(Features)
- Newspaper article from: The Birmingham Post (England) March 23, 2005 700+ words
...Birmingham's China Town area to celebrate the start of the Year of the Rooster. The lunch raised...Advertising Benevolent Society). It marks the start of PACE's networking and fundraising programme...Woods (Unique Media Sales), Jo Adkins (PHD Compass