AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Zip TV set to launch its TV channel after Morgan investment.(Morgan Ventures)(Brief Article)
Zip TV, the interactive advertising company, is to launch its TV channel next month after securing investment from Morgan Ventures.
Morgan, an international investment company, is backing the launch, which hopes to offer advertisers new ways to target viewers by developing interactive options.
Eleven advertisers are part of the Zip TV consortium, including Honda, COI Communications, Procter & Gamble, BT and Unilever. They are backing the launch in the hope that they can learn from new developments in the interactive area as well as negotiating pooled deals with broadcasters.
Zip TV will work as a 'virtual' channel, providing the content when viewers press the red button while viewing an interactive ad through the usual TV channels. However, Zip has yet to sign agreements with Sky and ITV that will link its service ...
- NEWS ANALYSIS: A history of Zip TV.(Zip Television plans)(Brief article)
- Magazine article from: New Media Age March 30, 2006 700+ words
Zip TV was set up in September 2002 as a branded...Donna Barradale. The following year Zip TV set up a consortium comprising ten of...securing funding from Patrick Rainsford's Morgan Ventures, Zip TV officially launched on the digital satellite...
- Zip TV MD Looking Beyond Sky Launch.
- News wire article from: The America's Intelligence Wire July 7, 2004 700+ words
...which Sky does not; Zip TV has a contract with SES...products. The idea for Zip TV is that the viewer, when...recently secured funding from Morgan Ventures, which is key for it...advertisers that, according to Zip TV, constitute 40 per cent...
- Zip TV MD Looking Beyond Sky Launch.(Editorial)
- Newspaper article from: Inside Digital TV July 7, 2004 700+ words
...which Sky does not; Zip TV has a contract with SES...products. The idea for Zip TV is that the viewer, when...recently secured funding from Morgan Ventures, which is key for it...advertisers that, according to Zip TV, constitute 40 per cent...
- NEWS ANALYSIS: Will everyone benefit from Zip TV's return?
- Magazine article from: New Media Age March 30, 2006 700+ words
...broadcasters succeed in reviving iTV platform Zip TV it will be the end of Sky's dominance of...jointly take control of bandwidth provider Zip TV. Until it went into administration in January, Zip TV offered the only alternative to Sky for advertisers...
- Canada - Zip.tv, ROO in online video deal in Canada.
- News wire article from: The America's Intelligence Wire February 26, 2007 700+ words
...Telecompaper Americas) Byline: NADIA ABOU EL-MAGD Zip.tv, Canadian online video website, has signed an agreement...streaming videos to the titles already available to Zip.tv viewers. Zip.tv will offer ROO's complete library of streaming...
- Zip TV consortium leaves agencies out of ad talks.(Brief Article)
- Magazine article from: New Media Age Webdale, Jonathan January 15, 2004 700+ words
...from discussions between their clients and Zip TV, the firm orchestrating the group...wished to remain anonymous, said that if Zip TV's i-ad channel ultimately failed to...the source. Andrew Howells, joint MD of Zip TV, said that while it was true his company...
- Zip TV launches iTV offensive for Honda Cars.(news)(Zip Television)(Honda...
- Magazine article from: Precision Marketing July 9, 2004 700+ words
Zip TV, the interactive TV consortium, is launching...marques. The ads, which were created by Zip TV and BBC Broadcast, include interviews with...Simon Thompson says: "Our partnership with Zip TV is the first step in exploiting the creative...
- Broadcasters unite to resurrect Zip TV.
- Magazine article from: New Media Age March 23, 2006 700+ words
...January, bandwidth and technology provider Zip TV offered the only alternative to Sky for...Five, Flextech/UKTV sales house IDS and Zip TV to discuss how the venture might work...Sky Digital. "Coming together to buy Zip TV will be a massive step forward for the...
- Zip TV consortium calls in receivers.(blame inability to run ads on ITV)(Brief...
- Magazine article from: Campaign January 27, 2006 700+ words
Zip TV, the interactive television consortium created to offer an alternative to...to run ads on the channel. Andrew Howells, the joint managing partner at Zip TV, said that, as a result, Sky's interactive platform was able to take...
- Zip TV debuts with interactive content for Honda campaign.(Brief Article)
- Magazine article from: Revolution July 28, 2004 700+ words
Zip TV, the interactive TV platform backed by 11 major advertisers, has launched...investigate the potential of iTV advertising. Donna Barradale, managing partner at Zip TV, said: 'This is not simply an extended version of the linear advert, but...
