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Saatchis relaunches Toyota's Corolla.(Brief Article)
Saatchi & Saatchi is supporting the relaunch of Toyota's Corolla marque with a TV campaign that develops the 'car to be proud of' theme.
The ads, which target a young, pre-family audience of late 20- to 30-year-olds, position the car as a must-have by showing the great lengths its owners go to in order to attract attention to the car.
The first TV spot, 'stolen car', breaks on 4 July on national terrestrial and satellite channels. It shows a surfer running out of the sea and noticing a Corolla driving out of the car park. He starts running after it, screaming that it is his car. The chase continues until, exhausted, he collapses.
He then sees a different Corolla, which inspires him to jump up again and chase it.
The second spot uses the ...
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...Example A is the 2003 Toyota Corolla, a redesigned compact sedan...arriving in showrooms. All new Corollas come with a CD player and air...line LE version of the new Corolla, which has a base price of...remember the days when the Corolla was an econo-box _ the 2003...
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- Newspaper article from: Kyodo News International (Tokyo, Japan) October 6, 2006 700+ words
...40 years to welcome the new Corolla model with 2-meter-tall...pictures of the successive Corolla generations. The dealer...are planning to replace their Corollas with the new model. "We have...90 a month, including the Corolla, up about 40 percent from...
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- Newspaper article from: Knight Ridder/Tribune News Service Nauman, Matt March 22, 2002 700+ words
...Example A is the 2003 Toyota Corolla, a redesigned compact sedan...arriving in showrooms. All new Corollas come with a CD player and air...line LE version of the new Corolla, which has a base price of...remember the days when the Corolla was an econo-box _ the 2003...
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