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Sky aims for sense of theatre in family entertainment ads.(Brief Article)
HHCL/Red Cell has created a campaign for Sky, focusing on the range of family entertainment available over the summer holidays.
The poster campaign attempts to convey a sense of theatre by appearing to unveil the new releases from behind a red curtain.
The four executions promote films including Lord of the Rings: The Fellowship of the Ring, Ice Age and Scooby Doo, as well as the Disney Channel's series Lilo & Stitch.
The national campaign, which was written by Suzy Warren and art directed by Georg Thesmann, breaks on 1 July with planning and buying by Universal McCann.
Alex Conaway, the account director at HHCL/Red Cell, said: 'It's an engaging way of communicating programme content to families looking to keep their household occupied over the summer ...
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