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PS2 work celebrates 'sporting champions'.(playstation 2)(Brief Article)
TBWA\London has created a campaign for Sony PlayStation that plays on the British inability to succeed in sporting events.
The national press, outdoor and radio ads, which break this week, aim to capture the feeling of winning a major sporting competition by making ordinary people champions.
In 'restaurant', a man holds a pizza aloft as if it is some kind of trophy, while in 'runner' a man is seen breaking through a police cordon on a street as though he is racing across a finish line. Finally, in 'supermarket', a man celebrates his win at the check-out by spraying a bottle everywhere.
The headline on all the ads reads: 'Britain needs champions this summer. Fun any- one? PlayStation ...
- MOUNTAINBOARDING : Adrenaline rush is no tea party.(Sport Monthly)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) August 4, 2002 700+ words
...GAVIN BERRY HE youth of 2002 are sick hearing how much fun their parents had in the `good old days' before the Playstation was born. If they were not throwing a squash ball against a tenement wall, playing chip `n toss or with their...
- Scruff of the track; MESS WITH JACQUES VILLENEUVE AT YOUR PERIL.(Sport Monthly...
- Newspaper article from: Sunday Mail (Glasgow, Scotland) February 3, 2002 700+ words
...engagement to follow his broken romance with pop chick Danni Minogue who was puzzled by Jacques' reclusive addiction to Playstations when Monte Carlo's high life beckoned. Life for Villeneuve, the son of much loved Ferrari legend Gilles, revolves around...
- You can lead a man to the Well but you can't force him to drink; JAMES...
- Newspaper article from: Sunday Mail (Glasgow, Scotland) March 3, 2002 700+ words
...few nights out. "I go back to Springburn to see them twice a week and usually we'll just sit in and play games on the Playstation or watch TV and have a laugh. "Most nights they'll have a drink and I'll be the sensible sober one. I'm a handy...
- Sunday Mail sport monthly.(Sport Monthly)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) August 4, 2002 700+ words
SCOTTISH football is back in all its glory - and MailSport Monthly is here to celebrate the big kick- off. We talk to the people who matter with our magnificent SPL preview in which the players tell us what they think lies ahead in the new season. Lorenzo Amoruso will be hoping to get his hands on
- Sport: Monthly scholarship for Punjab U-16 Cycling team nnounced.
- News wire article from: PPI - Pakistan Press International January 1, 2004 700+ words
LAHORE Jan, 01-(PPI): The Punjab Sports Minister, Sardar Naeemullah Khan Shahani, on Thursday announced to grant monthly scholarship of Rs. 500 for each player of the Punjab U-16 Cycling team recently winner of the Pakistan Sports Board (PSB) Inter Provincial U-16 Cycling Championship. The
- Inside.(Sport Monthly)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) May 4, 2003 700+ words
4-7 FACING HIS DEMONS The day a drunken Steve Paterson failed to turn up for work was the day that changed his life forever. The brave Aberdeen boss was forced to confront his demons in public but has been overwhelmed by the support he's received since. Now Pele lifts the lid on his booze shame and
- SPORTS DIARY.(Sport Monthly January 2002)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) January 6, 2002 700+ words
JANUARY 6: Bowls - National Indoor Finals (Auchinleck, to Jan 7) Darts - Embassy World Professionals, Frimley Greem (to Sunday January 13) Skiing - Men's World Cup Slalom Round 5 (Adelboden, Switzerland); Women's World Cup Slalom Round 5 (Maribor, Slovenia) JANUARY 10: Golf - European Tour Bell's
- NOVEMBER DIARY.(Sport Monthly)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) November 3, 2002 700+ words
NOV 3: American Football - NFL Week 9 Athletics - New York City Marathon, Lochaber Half Marathon (Fort William), Dundee Road Runners 10 mile Road Race (Templeton Woods), Hydrasun CC Meeting (Balgownie, Aberdeen), Girvan Open CC Races Basketball - BBL trophy: Teesside v Scottish Rocks Bowls - BUPA