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Hotline: Barb launches service to provide sponsored programme data.(Broadcasters' Audience Research Board Ltd.)(Brief Article)

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| July 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Barb is launching a service that provides ratings data for sponsored programmes. The service is running on a test basis and will ...

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