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Clemmow Hornby Inge's direct marketing operation has appointed Warren Moore as its creative director.
Hall Moore CHI launches this week with the former Proximity chief executive Simon Hall at the helm.
Moore worked with Hall at Proximity, where he was the joint creative director. Hall has been in talks with CHI for several months.
Hall Moore CHI will work with CHI clients to provide direct and digital elements to campaigns. It will also pitch for separate business.
Like Naked Inside, the joint venture between CHI and Naked Communications, Hall Moore CHI will operate from CHI's offices and Hall Moore staff will sit with relevant CHI client teams.
The agency will open with a staff of 11 and will ...