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Party political campaigns are to remain outside the ad industry's code of practice after a review by the independent Electoral Commission.
Despite calls by the Committee on Standards in Public Life for parties to draw up a new code, the commission concluded in a report this week that such a move would be 'inappropriate and impractical' and lacked support among the parties.
Political advertising has been exempt from the CAP code since 1999 following the controversy over M&C Saatchi's 'demon eyes' poster featuring Tony Blair in the run-up to the 1997 general election.
The commission said it would be unacceptable to require pre-clearance of political ads and that 'very significant resources' would be needed to make such a system effective. It also ruled out taking on an adjudicating role itself.
The Liberal Democrats ...