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Party political work to remain exempt from CAP code.(Electoral Commission)(Brief Article)

Campaign

| July 02, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Party political campaigns are to remain outside the ad industry's code of practice after a review by the independent Electoral Commission.

Despite calls by the Committee on Standards in Public Life for parties to draw up a new code, the commission concluded in a report this week that such a move would be 'inappropriate and impractical' and lacked support among the parties.

Political advertising has been exempt from the CAP code since 1999 following the controversy over M&C Saatchi's 'demon eyes' poster featuring Tony Blair in the run-up to the 1997 general election.

The commission said it would be unacceptable to require pre-clearance of political ads and that 'very significant resources' would be needed to make such a system effective. It also ruled out taking on an adjudicating role itself.

The Liberal Democrats ...

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