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Tilda rice appoints Ogilvy & Mather for creative ad account.(advertising)(Brief Article)
Ogilvy & Mather has won the creative advertising account for the Basmati rice brand Tilda.
It scooped the business, which spent pounds 1 million above the line last year, after a series of strategic presentations involving a number of undisclosed agencies.
The agency will develop the advertising for Tilda's mainstream grocery business, which is focused around the dry rice market.
Tilda will continue to work with the Leicester-based agency JFW on its marketing to ethnic consumers and with Jellybean for its food-service business.
O&M's first work is expected to break before the end of the ...
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