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Agencies line up as Co-op calls creative review.(Co-operative Group Ltd)(Brief Article)
The Co-operative Group is inviting agencies to pitch for the creative account to promote its membership programme, which incorporates its financial services, funeral and insurance brands.
The Haystack Group, which is overseeing the process, has approached both roster and non-roster agencies to take part in the overhaul, which is still at an early stage.
Agencies participating in the pitch are expected to be briefed to deliver a campaign that will promote the scheme to potential members.
It is likely the advertising will not concentrate on any one individual brand under the Co-op umbrella, but will cover all elements included in the membership scheme.
New members can fill in an application form online and open an account with just pounds 1. Once enrolled, they are entitled to a ...
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