AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

Estee Lauder's grandson takes reins as CEO.

Asia Africa Intelligence Wire

| July 01, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From China Daily)

William Lauder's plan to develop lower-price cosmetics for Kohl's Corp had to overcome opposition from some Estee Lauder Cos executives accustomed to marketing to department stores such as Saks Fifth Avenue.

"There's always some selling to be done" for a new idea, Lauder, 44, said in an interview last week at his New York office. "We'll take a hard look at why the brands exist and what they're doing and how we can make them better." William Lauder, who today becomes chief executive officer of the cosmetics maker founded by his grandmother, plans on taking that approach when the company's biggest product introduction begins at Kohl's stores in October. The company wants to use brands from its new BeautyBank unit, which won't carry the Estee Lauder name, to attract shoppers who usually don't buy cosmetics at department stores.

Related articles from newspapers, magazines, journals, and more
New York--Estee Lauder has found a buyer for its sole mass channel cosmetics...
Magazine article from: Drug Store News February 11, 2004 700+ words
The World: New York - Estee Lauder puts dollars 400m media brief in...
Magazine article from: Campaign January 25, 2008 700+ words
The House That Estee Built; When Estee Lauder died last year at age 97, she...
Magazine article from: Vanity Fair Colacello, Bob October 1, 2005 700+ words
Entrepreneur Estee Lauder - Commitment, Persistence Helped Her Build...
Magazine article from: Investor's Business Daily March 16, 2000 700+ words
C&T interviews Dominique Szabo. (senior vice-president, Product Development,...
Magazine article from: Cosmetics and Toiletries December 1, 1995 700+ words
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily