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Siam City Cement's new brand aims to tap low-price segment.

Bangkok Post (Bangkok, Thailand)

| July 02, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Nareerat Wiriyapong

Jul. 2--Price competition in the domestic cement market has intensified following a recent move by Siam City Cement Plc (SCCC) to penetrate the low-price segment.

The company said slow domestic cement consumption this year had prompted it to revise down its demand growth projection this year to between 7 percent and 8 percent from 10 percent.

The slowdown poses a challenge for the new SCCC president, Leo Mittelholzer, who declared yesterday that keeping the current SCCC market position "is not enough" for his assignment.

"The market is exciting and it's my challenge. Growth continues in some areas but not ...

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