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INAMED CORP. Santa Barbara, California; Bigger Breasts, Thinner Frames, Fatter Till.(THE NEW AMERICA)
Byline: AMY REEVES
Inamed made its name helping women -- or, more accurately, their breasts -- get bigger.
Now the maker of breast implants is raking in the dough with its obesity-fighting products.
Inamed's top obesity fighter these days is Lap-Band, with a 60% rise in annual sales since hitting the market in 2001.
It's a less traumatic alternative to surgeries such as gastric bypass and stomach stapling. Normally those procedures involve cutting off or cutting out a large portion of the stomach.
Lap-Band simply cinches it off without damaging the tissue. The band is also adjustable, which can come in handy should the patient's needs change.
"When women who lose weight (with the Lap-Band) want to support a pregnancy, they can do that by enlarging the stomach," said Dan Cohen, Inamed's vice president of global government affairs.
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- Press release article from: Business Wire May 3, 2004 700+ words
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