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Thai jewellery firms face big challenges to stay competitive.

Bangkok Post (Bangkok, Thailand)

| July 01, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Somporn Thapanachai

Jul. 1--In order to become competitive in the international market, Thai gems and jewellery firms face difficult challenges in the areas of design, branding and marketing.

Most Thai manufacturers in this industry are original equipment manufacturers (OEM), which supply products to international buyers. Consequently, the government is trying to encourage them to advance in the production stage to original design manufacturers (ODM) and in the long term, original brand manufacturers (OBM).

Meanwhile, exporters recognise the importance of branding but they have found that many difficulties lie ahead, particularly in ...

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Source: HighBeam Research, Thai jewellery firms face big challenges to stay competitive.