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Sell high, new Thai entrepreneurs urged.
Byline: Sujintana Hemtasilpa
Jul. 1--When entering a new market, you should either price your products and services extremely high or extremely low, otherwise you might not grab the attention of consumers, marketers say.
The success of the Miss Lily florist business and Auntie Anne's pretzel chain in Thailand bears out the experts' contention.
Rawat Chindapol, who founded the high-profile Miss Lily, said most players in one industry usually crowded into the market segment occupied by middle-income earners.
Existing players, for this reason, tended to price their products and services at levels suited to the purchasing power of ...
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