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Mister Donut targets billion-baht market in Thailand.

Bangkok Post (Bangkok, Thailand)

| July 01, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Sujintana Hemtasilpa

Jul. 1--Central Restaurants Group Co hopes to capture a 50 percent share in Thailand's doughnut market this year via its franchised Mister Donut chain, a plan to be backed up by a 360-million-baht investment to raise the number of its outlets to 154.

Wiwat Lerdprapapong, general manager for the Mister Donut operations of CRG, said the company expected Mister Donut's sales to reach 500 million baht, a 40 percent rise from last year's level of 360 million.

Mr Wiwat claimed Mister Donut held a 40 percent share in the country's doughnut market, estimated to be worth a billion baht a year.

However, Dunkin' ...

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