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Manager Media Group Makeover to Boost Sagging Sales in Thailand.
Feb. 6--Manager Media Group Plc yesterday introduced an image makeover for Manager daily as part of an effort to attract a wider audience, especially women and university students.
The change is a significant move for the 14-year-old business daily, which has struggled financially since the economic crisis in 1997.
The company, owned by former media tycoon Sondhi Limthongkul, has restructured debt worth 3.9 billion baht with Krung Thai Bank and 11 creditors.
Jittanart Limthongkul, Mr Sondhi's son and the group's CEO said the facelift was necessary in the face of growing competition that had forced the paper to differentiate itself.
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