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Originality Is a Hallmark of Small, Medium Enterprise Successes in Thailand.
Byline: Busrin Treerapongpichit
Feb. 7--In order to be a successful entrepreneur, a new operator should dare be different from existing ones. But any initiative must be viable, according to Saichon Payaonoi, founder of Ban Rie Coffee.
He said that most small and medium-sized enterprises had original ideas but dared not put them into practice. Mostly, they preferred to imitate the business approaches of successful companies, Mr Saichon said at a seminar held by Post Today newspaper yesterday.
To succeed in business, he said, they need to conduct market research and study the feasibility of new approaches to attract customers. "But above all, the ...
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