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Union Frozen Launches Brand to Focus More on Thai Market.
Byline: Sujintana Hemtasilpa
Feb. 7--Union Frozen Products Co, best known as a seafood exporter, is turning to the domestic market after facing tougher competition and market access challenges abroad.
The company late last year set up a subsidiary, Prantalay Marketing Co, to develop its new Prantalay brand for ready-to-cook frozen seafood both domestically and internationally.
Privately held Union Frozen Products Co (no relation to tuna giant Thai Union Plc) has exported frozen seafood for 23 years under the UFP brand. The Prantalay brand was officially launched yesterday.
Prantalay Marketing plans to spend 100 million baht on the brand ...
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Source: HighBeam Research, Union Frozen Launches Brand to Focus More on Thai Market.