Vitamins and IQ scandal. (London Daily Mirror story on Vitachieve)

New York Newsday (3/8/91) writer Kenneth Crowe asks if the refusal to help hustle a children's vitamin was the underlying reason for the resignation of Roy Greenslade as editor of Robert Maxwell's London Daily Mirror. It has been reported that Greensdale was forced out of his position in a dispute over a story boosting Vitachieve, a vitamin product said to improve children's IQs. The story was based on research reported in a small magazine owned by Maxwell. After the story appeared, other newspapers and scientists began to question the report. Instead of reporting the criticisms, the Mirror ran a coupon offering parents $1 off Vitachieve's purchase price.

The …