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Thailand Auto Sector to Become More Segmented in 2004.

Bangkok Post (Bangkok, Thailand)

| January 03, 2004 | COPYRIGHT 2004 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Nareerat Wiriyapong

Jan. 3--Thailand's expanding automobile sector is expected to become more segmented in 2004 to accommodate consumers' demand for a wider range of products.

Chatvithai Tantraporn, general manager for public relations at DaimlerChrysler (Thailand), said the trend toward more variety took off last year following the positive response to the five-door subcompact Honda Jazz.

Another Thai automobile industry executive agreed, noting that car manufacturers had diversified from their "core models" to niche products.

"Car manufacturers have focused not only on their core models, the majority of which are sedans, but ...

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Source: HighBeam Research, Thailand Auto Sector to Become More Segmented in 2004.