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Byline: Somporn Thapanachai
Jan. 5--Tough competition among businesses nowadays has forced many companies to apply innovative marketing techniques to win customers. At the top of many agendas is creating an impression, in which technology can play a vital role.
It is not uncommon today to see salespeople carrying laptop computers around to show PowerPoint presentations to prospective customers. Instead of being glued to a monitor or reading printed copies, the audience can view the presentation on a projection screen.
Seeing high potential in selling projectors, Growing Point Co shifted its focus from selling computers and electronic products to ...