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Thai Beverage Company Red Bull Gives Energy Drink a Facelift to Spur Sales.
Byline: Sukanya Jitpleecheep
Jan. 9--In a bid to broaden its customer base, Red Bull Beverage Co has given Krating Daeng its first image update in the energy drink's 30-year history.
Sathit Sathirasarindh, the company's marketing manager, said the company has invested about one billion baht on retooling glass molds at its factory in Prachinburi for a more "modern" bottle and label design.
The redesigned product is hoped to appeal to new target groups, particularly higher-income white-collar workers, foremen and policemen.
"Our market survey showed that the existing Krating Daeng design was considered old-fashioned. After 30 years, it's ...
- Krating Daeng sees momentum.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) February 18, 2005 700+ words
...the distributor of Krating Daeng energy drinks, will...Sathit Sathirasrindh, Krating Daeng holds a 32 percent...14-billion-baht energy drink market, second to...Group. Last year, Krating Daeng claimed 17 percent...
- Thai Energy Drink Uses Stars to Push Product.
- Newspaper article from: Knight Ridder/Tribune Business News November 15, 2002 700+ words
...percent share of the energy drink market. M-150 has...message for hard-core energy drink consumers. Loog Tung, part of the Krating Daeng (Red Bull) family...Mr Tasharin said the energy drink market could expect...
- Firm Set to Enter Energy-Drink Market in Thailand.
- Newspaper article from: Knight Ridder/Tribune Business News August 2, 2002 700+ words
...will tap the flourishing energy drink market in Thailand. The...the brand name of the energy drink had yet to be finalised...The 12-billion-baht energy drink market in Thailand is dominated by Krating Daeng, the local version of...
- Thailand Firm to Distribute New Energy Drink.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) September 3, 2002 700+ words
...to distribute a new energy drink backed by celebrity...the new Red Carabao energy drink for 10 years, effective...the flourishing local energy drink market, worth 15 billion...and now dominated by Krating Daeng, the local version...
- Thai Energy Drink Repositions Itself as Mixer to Lure Youth.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) May 22, 2003 700+ words
...22--To shed its image as an energy drink and portray itself as a mixer...Extra, the premium brand of Krating Daeng, is using all the marketing...share of the 14-billion-baht energy drink market and it aims to capture...
- Thai Energy-Drink Market Looks Lively.
- Newspaper article from: Knight Ridder/Tribune Business News December 7, 2002 700+ words
...With more players entering the energy drink market and heavy advertising and promotion...Beverage Co, the distributor of the Krating Daeng and Loog Tung brands. Currently, the industry is worth 14 billion baht with Krating Daeng claiming a 35 percent share, just...
- Energy Drink Flexes Muscles in Thai Market.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) October 29, 2002 700+ words
...market. The local energy drink market was generating...s full support the energy drink would reach 250,000...market, followed by Krating Daeng (Red Bull) at 26...order to distribute the energy drink to modern trade venues...
- Coca-Cola Moves into Thai Energy-Drink Segment.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) November 13, 2002 700+ words
...plans to launch a new energy drink brand and its presence...no plans to borrow energy drink brand names from Coca...recently entered the local energy drink market as the distributor...Co, the producer of Krating Daeng (Red Bull) also launched...